At Luc Vincent Hair Care, we are aware of the environmental consequences associated with the packaging of our products, the ingredients used and the transportation. We are minimising our environmental footprint with our new recyclable container (Level 2) being half the size of our competitors. We only use the active ingredients necessary for the desired results of our products to respect the environment to the maximum and ensure we do not damage your hair. Yellow Ingredients Free With a light fragrance, Sans Yellow does not contain methylisothiazolinone (MI), ammonia, peroxide or paraphenylenediamine (PPD) Ingredients are often found in more classic shampoo and can seriously harm the health of your hair.

- Ingredients: Aqua, Sodium Laureth Sulfate, Cocamidopropyl betaine, Cocamide DEA, Glycol distearate,Fragrance, Methyl paraben, DMDM-Hydantoin, Propyl paraben, Citric Acid, Hydrolized Keratin, Triticum vulgare (wheat) germ oil, PEG-150 Distearate, Jojoba oil, hydrolised

- Collagen, Glycerin, CI 42090, CI 77499, CI 16185, CI 19140)

Whether you have blonde, white, or gray hair, natural or color treated, you're no stranger to the yellowing or the dulling of your hair color.

Your hair color is beautiful when you leave the hair salon, but it fades, loses its shine and displays yellow tones over time and washes.

Light hair is susceptible to discoloration from washing, thermal styling, product build-up, swimming, pollution, smoking, and oxidation.

It can be a real drawback when your color loses its shine and your the undertones of your hair end up showing unwanted colors.

Is there a way to add shine to your hair without going back to your hairdresser? The answer is yes, with our purple shampoo: Sans Yellow!

Sans Yellow is a pigmented color maintenance shampoo that uses purple pigments to directly neutralize yellow tones from dull light hair.

Sans Yellow shampoo has been formulated to allow frequent use without leaving purple reflections in the hair unlike other shampoos on the market. It is a pigmented shampoo designed for color maintenance between services at the hair salon. Of professional grade, it is ultra-pigmented and offers unparalleled neutralizing power. It is appreciated by clients as well as hairstylists.

Sans Yellow works by using purple to correct yellow and golden tones in blonde, white, and gray hair. Unlike bleaches and dyes that penetrate inside the hair to remove internal pigments, Sans Yellow shampoo works on the surface of the hair to neutralize unwanted tones that build up over time.

Purple is a color in direct opposition to yellow, which means that the two colors cancel each other out. When you tone your yellowing hair with purple, you tone down the yellow reflections and undertones.

This means that the purple in Sans Yellow neutralizes the warm base of blonde, grey and white hair and masks the golden tones. It cools these shades simply because purple is their opposite color.

To better understand how this works, try mixing purple and yellow paints on a palette - you'll notice the result is an off-white, light gray, or pale beige. This is exactly what happens with your yellow tones when they come in contact with Sans Yellow.

It is important to use a purple shampoo that is a dark, rich and vibrant. Sans Yellow's unique and balanced formulation with violet as an active pigment, makes it possible to make the most of its color correcting qualities.

Sans Yellow purple shampoo is for those with light hair, whether color treated, natural or with streaks. The shampoo will help neutralize unwanted yellow undertones in your fair hair and keep it shiny, soft and healthy.